🚨 ICYMI: How MAGA Inc Overcame A Huge Financial Disadvantage
In the 2024 election cycle, Go Big served as senior strategists for MAGA Inc, helping redefine how campaigns reach key undecided voters.
By leveraging streaming platforms and innovative data-driven targeting, the PAC identified and connected with over 6.3 million persuadable voters across key battleground states.
As part of this strategy, Go Big devised an ad series known as “ZEN” that included dozens of short-form ads hyper-targeted to these streaming persuadable voters across 41 key presidential swing counties.
MAGA Inc’s Strategy By The Numbers
$80M in streaming ads deployed to key demographics
83% of persuadable voters reached through streaming platforms
Focused targeting across all 7 swing states, ensuring maximum efficiency, with maximum impact
Read the full story in the New York Times and see how MAGA Inc’s work helped shape modern political advertising
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