10 years of hard work.
10 years of growth.
10 years of winning.
This year marks a BIG milestone for us at Go Big Media– our 10-year anniversary. Over the past decade, we’ve built more than just an agency; we’ve built relationships, launched movements, and helped campaigns and candidates achieve what once may have seemed impossible.
To celebrate, we sat down with our CEO, Dean Petrone to reflect on the journey, the lessons learned, and what it takes to run a successful agency. Here’s what Dean has to share as we look back on 10 years and ahead to the next.
Looking back, what inspired you to get started with GoBig 10 years ago? I was coming off an election cycle having worked closely with several prominent political media agencies; while many were knowledgeable, few were attentive or fast. When Phillip Stutts approached me about starting an agency, we knew we would create something successful if we could figure out how to do both of those things consistently. That was our playbook then, and continues to be our playbook today.
What’s the biggest lesson you’ve learned about running a successful ad agency? Great people are the key to doing great work; and if you are asking those people to commit themselves to the agency, then the agency had better commit itself to helping them grow both personally and professionally.
What’s the secret to creating ads that help our clients win big? Our most successful, and memorable ads have oftentimes been those which we’ve had to fight for. While clients love the idea of thinking outside the box, few are willing to go there. Often overlooked, one of the most important jobs of a consultant is to fight for what you believe to be in the best interest of the client or project – more times than not, it’s easier to agree and move on to the next idea – I think we’ve done a better job than most at fighting for the ideas we believe in.
How has the digital advertising world changed over the last decade? It’s easily the advent of streaming and the exponential growth it has experienced over the last four years. No more than six years ago, streaming was a niche line item in most media plans, and lacked the scale necessary to effectively imprint a message on an audience; fast forward to 2024, and not only does it have scale, it has retained its ability to deliver a hyper-targeted message – one of the big reasons streaming has supplanted cable in political ad spend.
What’s next for GoBig and what is your vision for the next 10 years? Hopefully continuing to build an agency that successfully balances the need to deliver amazing work for our clients and an amazing place to work for our team.
Here’s a look back at some of our most memorable work and milestones that shaped who we are today and continue to inspire us as we move into the next decade. ⬇️
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