Lewis Muller has joined Go BIG Media as vice president of public affairs. He most recently served as director of public affairs and advocacy at Resonate. Go BIG also announced that President Dean Petrone will transition to CEO, and CEO and founder Phillip Stutts will become chairman and CEO of Win BIG Media, a new corporate marketing agency.
In our quest to provide our clients with the best and brightest minds at the intersection of politics and media, we are excited to announce the hiring of our new Vice President of Public Affairs, Lewis Muller.
It was another BIG election cycle for our clients!
In just three short years, we’ve gone from the upstart new kid on the block, to tied for the most ‘Pollie’ awards of any Republican firm in this year’s digital category!
Political consultant Mark Jablonowski predicts that Facebook Inc. won’t lack for political ads during this year’s campaign season despite the rancor caused by Russian election meddling and a massive data leak.
Republican practitioners working in digital have applauded President Trump’s decision to appoint Brad Parscale manager of his reelect. But it begs the question, why don’t more campaigns have their digital consultant serve as their campaign manager or GC?
Digital advertising is continuing to change at a phenomenal rate. Frequently, we’ll have clients who understand this from an overall perspective, although they haven’t kept up with what that change entails.
Thomas Reiker is Deputy Digital Director at the National Republican Senatorial Committee. Prior to joining the NRSC, he worked for U.S. Senator Kelly Ayotte, U.S. Senator Dan Sullivan, the National Republican Congressional Committee, and the Alaska Legislature. He joins us for the latest installment of the Go Big Email Interview.
One of the biggest hurdles digital consultants must constantly overcome is the speed at which the industry changes. While the rules surrounding traditional media have largely remained intact over the last two decades, digital media can undergo one or even two tectonic shifts in a single cycle.
Our next Email Interview features Curt Black. He is the Senior Account Manager on the Google Elections team in Washington DC. Curt works closely with Republican political campaigns, SPACS, committees, and agencies to architect and executes digital strategy across Google’s platforms (including YouTube).