In the last newsletter, we wrote about GroupM’s estimate that total political ad spending in 2020 would hit $10bn. We’ve been mulling that number, and we just aren’t convinced.
By now every manager has heard this pitch from digital media firms trying to get a bigger slice of their advertising pie: Digital advertising can be more targeted, more directly measurable, and in most cases, more cost-effective for budget-conscious campaigns trying to break through. I’ll spare you my version of that spiel.
Think the media have figured out President Trump’s 2020 game plan for re-election? Their latest analysis of his campaign tactics suggests otherwise.
We are pleased to announce that we took home 5 Goldies for the 2018 cycle. This brings our awards total to 11 for the 2018 election cycle. Proud of our team for our hard work this year! Check out our award-winning work here.
Go BIG Media was the winner of two ‘Pollie’ Awards at last week’s American Association of Political Consultant’s annual awards conference in Napa, California! Following the firm’s four Reed Award wins in February, Go BIG Media won ‘Pollies’ for “Best Independent Expenditure Campaign for Governor” in the digital category, and “Best Radio Campaign for Governor”.
Alexis Valdez Darnell is now a managing director at Go Big Media. She previously spent three cycles as a regional political director at the RNC.
We are excited to welcome our newest team addition former RNC Regional Political Director, Alexis Valdez Darnell! Alexis joins Go BIG as a Managing Director after recently completing her third election cycle for the RNC, having overseen 65 targeted US senate, congressional, and gubernatorial campaigns during her tenure.
Another big year at the Reed Awards! Last Thursday, our team was rewarded with four huge honors at the 2019 Reed Awards in Austin, Texas.