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INSIGHTS
Mar 22, 20242 min read
Celebrating Creative Brilliance: Go BIG Media’s Wins at 2024 Reed Awards
Written by Tate Holcombe, Creative Director As the Creative Director at Go BIG Media, I'm beyond thrilled to share another story of...
143 views
Nov 7, 20232 min read
What I’ll Be Looking For In Today’s Elections
Written by Dave Huguenel, Managing Director Tonight, several states are having major elections, with most of the attention focused on...
73 views
May 9, 20233 min read
Using MTV to Inspire Your Launch Ads
Written by Dave Huguenel, Managing Director Before I came into the world of politics, I knew I was destined to be a musician. I played in...
90 views
Apr 3, 20232 min read
Does Your Launch Video Matter?
Written by Tate Holcombe, Creative Director Campaign creative is more than just a nice logo that you can plaster on yard signs, hats, and...
71 views
Mar 1, 20232 min read
Does your campaign need a Shortcode?
Written by Brandon Aragon, Senior Director The shortest month of the year has come and gone, but one thing your campaign might be missing...
118 views
Feb 13, 20233 min read
The Four Most Overused Shots in Campaign Commercials
Written by Dave Huguenal, Managing Director I love commercials, I always have. Whether it’s the iconic monstrosity that Quiznos heaved...
144 views
Jan 19, 20232 min read
New Year, New Twitter
Written by Alexa Ciattarelli, Senior Director, Ad Ops With each turn of the calendar year, there comes a sense of renewal and opportunity...
75 views
Mar 30, 20222 min read
Making The Cut
Written by Tate Holcombe, Creative Director One of the least understood aspects of building out creative plans is what not to include....
42 views
Mar 22, 20221 min read
Picking my Favorite Movies Using Joe Biden’s Approval Rating
Written by Dave Huguenel, Senior Vice President, Political As I was enjoying my morning coffee I decided to catch up on recent polling....
110 views
Mar 10, 20222 min read
Hold on Tight
Written by Philip Mitchell, VP, Ad Ops With primary elections in Texas now behind us, the roller-coaster has officially left the station....
55 views
Feb 14, 20222 min read
Building Your Grassroots Army
Written by Steve Savastano, Senior Director, Data and Insights Advocacy organizations are faced with a major challenge when confronting...
95 views
Jan 27, 20222 min read
OPEN NOW: Your 2022 Merch Store
Written by Brandon Aragon, Senior Director, Accounts 2022 is finally here! And before you know it, we’ll be deep in Primary Election...
49 views
Jan 20, 20223 min read
Five Ways to Improve Your Work Stamina
Written by Dave Huguenel, Vice President It’s 2022, which means campaign season is officially upon us! Across the country, thousands of...
177 views
Jan 10, 20222 min read
Your Digital Team is Your TV Team
Written by Tate Holcombe, Creative Director Your digital video strategy should not be separate from your broadcast video strategy. Here’s...
41 views
Dec 15, 20212 min read
Dear Santa...
Written by Philip Mitchell, Vice President, Ad Ops I hope this finds you well! Since it has been a while since we spoke, and after the...
39 views
Dec 2, 20212 min read
Influencing the Influencers
Written by Brent Barksdale, Partner At Go BIG Media we are hyper-focused on targeting and data to help our clients reach their...
26 views
Oct 28, 20213 min read
What data matters to you?
Written by Lewis Muller, Managing Director, Public Affairs As a strategic advisor to my clients, part of my job is to stay ahead of the...
22 views
Oct 21, 20213 min read
Engage Your Volunteers - From Launch to Election Day
Written by Alexis Valdez Darnell, Managing Director It’s a catch 22… You jump in the race early, you’re running on a shoestring budget...
24 views
Oct 7, 20213 min read
A Live Case Study: Lou Barletta for Governor
Written by Dave Huguenel, Vice President, Political Some folks around here at Go BIG Media are starting to pick on me a little bit. When...
166 views
Sep 20, 20213 min read
DO IT LIVE
Written by Tate Holcombe, Senior Director, Production Over the past year and a half, we’ve seen an absolute explosion of live video. From...
28 views
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