At Go BIG Media we leverage the power of digital to disrupt advocacy and political campaigns, in a good way.
Here’s a recent example. Our friends at Let Freedom Ring (LFR) gave us a tight budget and three days’ lead time. They were 72 hours from a press conference and in need of a digital boost. They had a strong base of support, including 13 Members ready to voice their support for the legislation (H.R. 27) at the House Triangle, and an earned
media apparatus that we knew we could complement with digital.
The gears started moving and we came up with a few BIG ideas. A quick pitch to produce a digital video for LFR at the event quickly grew legs, and became a scaled plan to amp up the volume with a fully integrated digital megaphone.
The final digital package included:
We had a tight budget and a very short timeframe, but we established clear objectives and maintained constant contact with the client, enabling us to deliver powerful performance metrics at a ridiculous ROI. Our client was able to introduce themselves, and by extension their issue, to the masses, provide promotional air support for the Members supporting the bill, and leverage a comprehensive digital strategy to own the virtual space when it mattered most.
Let Freedom Ring went BIG — and we were happy to Go BIG with them.
Written by Chase Kroll, VP of Corporate Digital at Go Big Media, INC.
As Vice President of Corporate Digital, Chase brings years of relevant and diversified experience, having run major political campaigns, legislative operations, and high-impact advocacy efforts in Washington, DC.